When you have written your paper with the research results as accurately as possible it is necessary to investigate which publication is suitable for its presentation. As you most probably also have important deadlines to meet this is a very serious decision.
Evaluate the level of significance of your findings with the help of others as over-estimation might delay publication greatly. Consider with greatest care whether it is necessary to submit to a very high impact journal, as in this case the competition is very tough due to limited space. However, all established journals enter their papers to various international databases, thus your paper will receive exposure as soon as the publication process has been completed. Novelty of your results, and quality of the presentation, both linguistic and the figures, are the first aspects that the reviewer will attach importance.
The Editorial Office, might return your work for improvements unless the Instructions to Authors for the journal have been closely followed, as the very busy reviewers chosen should not have to ponder what the authors intended to say. If in-house backup for linguistic presentation, or preparation of figures is not available, we strongly recommend that you consider professional help for this. Among others, Spandidos Publications (UK) Ltd offers such services. This will cut the total time required before publication as only limited re-writing is likely to be requested by the authors at acceptance stage.
It is always a good idea to be brief and to the point, and in case English is not your first language, this is essential. Do not try to impress with complicated sentences, which are hard to follow. The title should be short, giving an appetite to read more, avoid unnecessary details.
The abstract section is of great importance. Include only the essential information for your study to be understood. Make it interesting enough for the reader to wish to continue. Emphasize novel findings.
Introduction should only include previous work very closely relating to your new efforts. Do not ignore closely relevant finding of other authors, both similar or contrary results, and ensure that you indicate your previous papers on the subject. At this point you should very carefully consider that copying other published work too closely is plagiarism. Each paper submitted undergoes an electronic plagiarism check, and if the submission does not pass this strict test, it is immediately rejected.
Materials and methods are important, but do not repeat the details on methods that are now standard and easily available. When completed, assess if you would be able to repeat your findings based on the information given. Do not forget to include the necessary ethics statements required by international rules relating to human tissue use, and animal experiments.
Good quality figures enhance the final article, and make it easier to understand, and most importantly must show the main findings very clearly.
Avoid the temptation of a long Discussion section. Do not generalize, or give endless variations as to the possible importance of your results. Compare your results with other relevant work, without using too frequently words such as suggest, may, might, possibly… Ask for a second opinion from colleagues, as again this would shorten the time you require to your goal, which is to see your work published in a timely manner.